Adding Value (RLE Marketing) : Brands and Marketing in Food and Drink download book

Adding Value (RLE Marketing) : Brands and Marketing in Food and Drink by Geoffrey G Jones

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Author: Geoffrey G Jones
Number of Pages: 368 pages
Published Date: 16 Sep 2014
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781138793668
File size: 9 Mb
File Name: adding.value.(rle.marketing).brands.and.marketing.in.food.and.drink.pdf
Download Link: adding value (rle marketing) brands and marketing in food and drink
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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